A Detractor is someone who gives you an NPS of 6 or below and are typically unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
What is a Detractor?
Written by Ian Pagulayan
A Detractor is someone who gives you an NPS of 6 or below and are typically unhappy customers who can damage your brand and impede growth through negative word-of-mouth.